Pay for interest, not for activity.
Pay per lead means the party running the campaigns carries the cost of reaching people, and you are charged only when someone interested is handed to you. Here is exactly how we do it — and where the model is usually abused.
A lead is a reply, not a record.
Most lead generation charges you for work: emails sent, clicks bought, records exported. Pay per lead flips it — the seller is paid when the buyer shows up. That only means something if a lead is defined tightly enough to be worth money.
- A real person at a business contacted us back
- They said they are interested in your company specifically
- They want a meeting, a call, pricing, a demo or to be contacted
- A person read the reply before you were charged
No page views, no scraped contact records, no form fills that went nowhere, no bounces, no "maybe next quarter", no consumer traffic. If nobody asked about you, nothing was billed.
Four steps, one price per lead.
No onboarding fee, no minimum term and no ad account to manage. Your money only moves when a business asks about you.
You describe the customer you want
Add your website and your ideal client. Our AI scans your site and drafts a profile — you approve who we target.
You top up from $50
No setup fee, no retainer, no contract. The balance sits in your account and is only spent on delivered leads.
We run the campaigns
Cold email, LinkedIn and social outreach plus search ads, aimed at businesses that match your profile. Our cost, our tools, our risk.
You pay when interest arrives
A person replies with real interest in your company. We qualify it, price it by how hot it is, and deliver it with their reply.
Three levels of how hot.
Every lead is tagged and priced before you pay, so the cost of a conversation is known in advance instead of appearing as a retainer.
Warm
$5 – $15per leadShowed clear interest in your offer and wants to hear more or be contacted later.
- Replied positively
- Asked to be contacted
- Contact details included
Hot
$15 – $30per leadActively asked for pricing, a demo or more information about your service.
- Requested pricing or demo
- Decision-maker reached
- Context of their need
On fire
$30 – $50per leadWants a meeting or is ready to buy. The closest thing to a booked deal.
- Meeting or call requested
- Clear buying intent
- Priority delivery
What other models actually charge for.
The difference between these models is not the price — it is who carries the risk of reaching people who were never interested.
| Other models | AIViral | |
|---|---|---|
| Pay per click | Attention, hot or cold | Only the ones who asked |
| Monthly retainer | Time, whatever it yields | Delivered leads |
| Bought list | Records, mostly stale | A reply already in your inbox |
| Per meeting booked | A calendar slot, sometimes unqualified | The full conversation and context |
| Setup fee | For work not done yet | $0 |
A fair pay-per-lead deal has three parts: a written definition of a lead, a seller who carries the campaign cost, and a way to dispute a lead that does not meet the standard. Ours is the same on all three.
Pay per lead questions.
What the model means, who qualifies a lead, and how to spot the fake version.
Try pay per lead with a real definition.
Top up from $50, tell us who you want, and pay $5–$50 only when a business that asked about you is delivered.